In the dad review article we shared before, the dad review this IP account will inadvertently emphasize that it was originally created to allow her daughter to use safe stationery. Han Meijuan suffered from congenital cleft lip and palate when she was young, but she was executive list able to face it bravely and create for everyone with her heart. A good, sincere backstory, plus points for the main quest is a lot. After talking about the dismantling of the character design, let's executive list continue to dismantle Han Meijuan's content selection . By browsing all the videos, it can be concluded that Han Meijuan's videos mainly fall into three categories, namely exaggerated videos of women's clothing images, chicken soup videos, and daily recording videos.
Among them, the first two were mainly released when Han Meijuan’s previous development route was more focused on short video bloggers, and the last video of a daily record nature was mainly during the creation camp this year. As a character with executive list strong IP attributes, Han Meijuan can ignore the planning of content to a certain extent when publishing videos, but in essence, it also follows the operation rules of content IP, and shows the general type executive list of video more clearly. In addition, in the setting of the cover, exaggerated images were mainly exposed in the early days, which was in line with the main marketing method to strengthen the IP memory points of characters at the beginning.
In terms of copywriting, it is slightly simpler, for the same reason as above. 03 Commercial realization Han Meijuan's commercial realization is divided into three types, including advertising placement, live broadcast grass, and live broadcast delivery. 1) Advertising executive list placement The placement of advertisements in short videos should be the most common monetization behavior of all short video bloggers. For example, in the video released by Han Meijuan executive list on May 5, 2021, a mask product of a certain brand was implanted, and the implantation method also adopted a more direct method, planting grass to directly explain the efficacy of the product.